Transforming the aesthetics space with expertise, compassion, and a patient-first approach that celebrates beauty inside and out.

Dermatologist. Author. Speaker.

Dr. Lycia Thornburg, MD

About Lycia Thornburg, MD

Dr. Lycia Thornburg, MD, FAAD, is a board-certified dermatologist with a passion for blending the art and science of dermatology. Practicing in Rapid City, South Dakota, since 2003, she is an expert in general, laser, and aesthetic dermatology, with a focus on educating patients about skin health and the early detection of skin cancers. As a national media expert for the American Academy of Dermatology and the founder of the nonprofit Made for Shade, Dr. Thornburg is dedicated to improving lives through compassionate care, education, and advocacy.

Chasing Beauty Book Cover

Chasing Beauty: The Art, Science, and Business of Aesthetics

Chasing Beauty takes readers behind the scenes of the booming aesthetics industry. Drawing on over 20 years of experience in both traditional and aesthetic medicine, Lycia Thornburg, MD, sheds light on the rapid innovation—and challenges—that define the “Wild West” of the industry.

The Skin Institute

At The Skin Institute based in Rapid City, SD, Dr. Thornburg leads a team dedicated to comprehensive skincare solutions. From preventative care to cosmetic rejuvenation, her practice offers services tailored to your needs, including skin-cancer screenings, laser treatments, Botox, and non-invasive body-contouring options. Your journey to radiant, healthy skin starts here.

Follow Me On Social

The aesthetics industry is evolving—and you are a part of it. In Chasing Beauty, I explore how we can elevate patient care, collaborate, and innovate responsibly. If you haven’t already, grab your copy today (link in bio) What do you
🚨 MODEL CALL: FREE LIP FILLER! 🚨 I’m looking for models for FREE lip filler in exchange for before & after photos! HOW TO ENTER: 1️⃣ Follow me (@lyciathornburgmd ) 2️⃣ Tag 3 friends who would LOVE this opportunity! 3️⃣ Share this post
Being a doctor is more than a title—it’s a commitment to lifelong learning, patient care, and making an impact. Today, I want to express gratitude for my mentors, colleagues, and the entire dermatology community. Thank you for the work yo
Mentorship is key in aesthetics—whether you're new or experienced. Having guidance from someone who’s been there can help you navigate challenges, stay ahead of trends, and provide the best care for your patients. I’m incredibly gra
Did you know the aesthetics industry is valued in the billions globally? 🌍💉 But what’s often overlooked is how quickly innovation is outpacing regulation, leaving patients and practitioners vulnerable. In Chasing Beauty, I dive deep into ho
Think Botox is just about smoothing wrinkles? Think again! 💉 There’s so much more to Botox than you might realize—from how it’s administered to how it can last longer with the right care. The key to great results isn’t just

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